Discover Cube Property Projects

 Appointed as Sales & Marketing Management to a company that was formed to participate in the Government’s National Rental Affordability Scheme. Appointed with

the brief to develop sales and marketing strategies for their stock portfolio with a focus on introducing their properties to investors via Financial Planners and

Accountants. Brief also included developing marketing protocols including website, seminar content and various marketing collateral. Personally developed and

conducted numerous seminars and workshops with introducers and gave broad assistance in the finalising of achieved sales.

 Appointed to the Sales and Marketing Management role to complete the marketing of

a stalled 150 lot subdivision in Barwon Heads Victoria. With 96 lots still unsold we were charged with implementing strategies that included development of updated

marketing collateral and website, re-targeting advertising content and introducing house and land investment packages. Investment packages were distributed through

a small number of financial planning firms. We completed the role ahead of schedule while maintaining pricing and overall integrity of the development.

 Appointed to complete a multifaceted role that included Stakeholder Management

across the disciplines of Construction, Design, Marketing and Logistics. We created and executed marketing and sales processes to deliver completion of the

sales budget for all sections of the overall development in line with the physical completion of the project. Drive effective, fully integrated marketing communication

strategies across a broad spectrum of media. Introduce investment components of the development to established networks of referrers.

Took lead role in designing and implementing a full re-branding

exercise to incorporate the Crowne Plaza Hotel brand in to the newly branded development rebranded as “Onshore Torquay”

 In conjunction with respected Auckland based property group, Charta Ltd we took responsibility for a number of submissions that were presented to the New Zealand

Government from 1995 on, regarding the provision of Public Housing through Headleasing - the joint venture was invited by the Government’s housing arm, Housing

New Zealand, to develop and implement a pilot program in early 1999. The program became, over the ensuing years, a major mechanism for the provision of housing in

Auckland, New Zealand’s major city. My role included stakeholder management, including builders and consultants, lease development, product specification and location. Responsibility for overseeing the delivery of the required housing stream inline with Government requirements by developing and implementing an extensive sales, marketing and publicity campaign which, proving successful, led to an expansion of the program. We successfully initiated, implemented and brought to fruition an extensive public housing program from inception to completion.

 This start-up niche company operated as an interface between Property Developers and professional groups such as Accountants, Financial Planners, Insurance Agents and Finance Brokers. The company successfully marketed a broad range of property

for Developers such as Becton Group in Melbourne and the Kinsmen Group in Adelaide. Our highest profile success was The All Seasons Barossa Valley Resort (now the Barossa Novatel), a 140 room resort hotel in South Australia. This development was notable as being the first major project of its nature to be marketed under prospectus. Our involvement with this project was as Head Marketing Strategists and implementer reporting directly to the Kinsmen Group on all matters involving the successful sell down of this project. The development was sold 100% off the plan before construction commenced.

 Responsible for the Development, and Marketing of hundreds of  stand-alone homes for the Defence Housing Authority throughout Australia. All properties were sold “off the plan” and included areas such as Melbourne, Canberra, Townsville, Darwin and Perth. All properties came with a ten-year lease to the D.H.A. and were sold to individual private investors. This success led to similar projects for the Victorian Department of Housing and the A.C.T. Housing Authority.

Concurrent with this I was responsible for the development and marketing of the 60 Apartment “Grandview Apartments” complex in Southport, Queensland and the “Maritime on Nelson” residential complex in Williamstown, Victoria. The marketing knowledge developed with these projects led to the Becton Corporation appointing the firm to take responsibility for the successful marketing of their 140 room Metro Inn Hotel in East Melbourne.